Marketing Officer
1 week ago
ESCA Engineering is seeking a highly skilled Marketing Officer to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to enhance our brand presence and drive customer acquisition.
Key Responsibilities:- Develop and implement comprehensive marketing campaigns that align with our company objectives.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Oversee the creation of compelling marketing materials, including digital content, brochures, and presentations.
- Manage digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
- Organize and execute promotional events, trade shows, and other marketing activities.
- Work closely with sales, product development, and other departments to ensure marketing efforts are integrated and aligned with business goals.
- Track and analyze the performance of marketing campaigns, using key performance indicators to measure success and optimize strategies.
- Manage the marketing budget effectively, ensuring cost-efficiency and maximizing return on investment.
- Cultivate and maintain relationships with media, partners, and other external stakeholders.
- Bachelor's/College Degree in Marketing, Business Administration, Communications, or a related field.
- Demonstrable experience in marketing roles, preferably within the Engineering, Construction, or related industries.
- Proven track record of engaging with both local and international clients, demonstrating cultural sensitivity and effective communication.
- Minimum of 3-5 years of hands-on experience in marketing, with a strong understanding of industry dynamics and best practices.
- Proficiency in utilizing MS Office applications and marketing tools to streamline processes, analyze data, and create compelling reports.
- Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
ESCA Engineering is a dynamic and innovative company that offers a great place to build a career. If you are looking for an exciting place to work and cultivate and apply your expertise in Structural Design, Civil Engineering, Building Information Management (BIM), and Project and Construction Management services, then ESCA Engineering may be the place for you.
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