Marketing Strategist

2 days ago

Mandaluyong City, National Capital Region, Philippines ESCA Engineering Full time
Marketing Officer Job Description

Primary Purpose:

The Marketing Officer will be responsible for developing and executing marketing strategies to enhance the company's brand presence and drive customer acquisition.

This role involves leading internal and external marketing initiatives, managing campaigns, and analyzing market trends to identify opportunities for growth.

The Marketing Officer will collaborate with various departments to ensure cohesive and effective marketing efforts while building and maintaining relationships with key stakeholders.

Key Responsibilities:
  • Develop, implement, and manage comprehensive marketing campaigns that align with the company's objectives, ensuring a strong brand presence and engagement.
  • Conduct thorough market research to identify trends, customer needs, and competitive landscape, providing actionable insights to inform marketing strategies.
  • Oversee the creation of compelling marketing materials, including digital content, brochures, and presentations, ensuring consistency and alignment with brand guidelines.
  • Manage digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media campaigns, to drive online traffic and customer engagement.
  • Organize and execute promotional events, trade shows, and other marketing activities to increase brand visibility and generate leads.
  • Work closely with sales, product development, and other departments to ensure marketing efforts are integrated and aligned with business goals.
  • Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure success and optimize strategies.
  • Manage the marketing budget effectively, ensuring cost-efficiency and maximizing return on investment (ROI).
  • Cultivate and maintain relationships with media, partners, and other external stakeholders to enhance brand awareness and opportunities for collaboration.
  • Prepare and present regular reports on marketing activities, performance, and insights to senior management, providing recommendations for improvement.

Requirements:

  • Bachelor's/College Degree in Marketing, Business Administration, Communications, or a related field from a reputable institution.
  • Demonstrable experience in marketing roles, preferably within the Engineering, Construction, or related industries.
  • Proven track record of engaging with both local and international clients, demonstrating cultural sensitivity and effective communication.
  • Minimum of 5 years of hands-on experience in marketing, with a strong understanding of industry dynamics and best practices.
  • Proficiency in utilizing MS Office applications and marketing tools to streamline processes, analyze data, and create compelling reports.
  • Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
  • Familiarity with graphic design software and basic design principles is a plus.

About ESCA Engineering:

ESCA Engineering is a dynamic company with a strong portfolio of projects in the Engineering, Construction, and related industries. Our team is proficient in cutting-edge design software, including applications developed in-house and third-party programs such as ETABS, STAAD, SAP2000, MATHCAD, Autodesk Building Design Suite, Autodesk Infrastructure Design Suite, Autodesk Civil 3D, and full versions of Autodesk AutoCAD software.

We are committed to delivering high-quality work and providing a great place to build a career. If you are looking for an exciting place to work and cultivate your expertise in Structural Design, Civil Engineering, Building Information Management (BIM), and Project and Construction Management services, then ESCA Engineering may be the place for you.

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