
Digital Marketing Leader
2 days ago
Digital Marketing Leader
Job Description:
The Digital Marketing Lead is responsible for driving the adoption of off-platform marketing solutions among sellers. This involves designing and executing initiatives to grow seller-driven traffic through various ads channels, including Meta Ads, Google Ads, and TikTok Ads.
The role requires acting as a subject matter expert for campaign strategy, execution, tracking, and measurement. It also demands strong analytical skills to analyze campaign performance and provide optimization strategies to sellers.
Key responsibilities include leading communication with internal stakeholders to ensure alignment with new programs and best practices, managing full offsite marketing operations workflow from planning to reporting, and monitoring industry trends to propose improvements.
Requirements:
- Bachelor's degree in Marketing or related field
- 7+ years in digital or performance marketing, preferably in e-commerce or agency settings
- Deep hands-on experience with Meta Business Manager, Google Ads, or similar platforms
- Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions
- Proven ability to work independently and navigate cross-functional teams
- Excellent communication and presentation skills
- Highly organized, detail-oriented, and adaptable in fast-paced environments
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