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17 hours ago
As a senior marketing professional, you will play a key role in driving business growth through innovative digital strategies and tactics.
Job OverviewThis role is designed for experienced marketers looking to take their career to the next level by developing and executing comprehensive digital marketing plans across multiple platforms.
Our company connects businesses with dedicated teams in various locations, offering cost-efficient solutions without compromising quality.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to generate qualified leads for AI automation solutions.
- Create compelling content that showcases industry expertise and value proposition across six vertical markets.
- Manage social media presence, publishing strategic posts daily to build thought leadership and brand awareness.
- Implement data-driven campaigns that demonstrate measurable ROI and lead conversion rates.
- Conduct market research and competitive analysis to identify new opportunities and refine messaging strategies.
- Execute cold calling campaigns to prospective clients across target industry verticals.
- Qualify leads and schedule discovery calls for senior leadership team.
- Maintain and nurture relationships with existing clients to identify expansion opportunities.
- Collaborate with technical teams to understand solution capabilities and translate them into compelling marketing messages.
- Track and report on lead generation metrics, conversion rates, and pipeline development.
- 3-5 years of experience in digital marketing and lead generation, preferably in B2B technology or automation solutions.
- Proficiency in LinkedIn, Facebook, and Instagram marketing with measurable results.
- Australian Market Knowledge: Direct experience working with Australian companies and understanding of local business culture and practices.
- AI/Automation Understanding: Solid grasp of AI business automation solutions and their applications across various industries.
- Proven ROI: Track record of delivering measurable marketing ROI with specific examples and metrics.
- Communication Skills: Excellent written and verbal communication abilities for content creation and client interactions.
- Initiative: Self-starter mentality with strategic thinking capabilities and ability to work independently.
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