
Clinical Initiative Specialist
2 weeks ago
Job Summary:
We are seeking a highly skilled and experienced Clinical Outreach & Campaign Manager to join our team. The ideal candidate will have a proven track record of running high-context outreach campaigns in healthcare, clinical research, or healthtech.
Key Responsibilities:- Design and execute doctor outreach campaigns for clinical trial site activation.
- Research and filter doctors using tools like ChatGPT, Google, NPI Registry, Definitive, etc.
- Use clinical judgment and U.S. standard of care research to identify the right specialists and exclude poor fits.
- Build targeting frameworks using CPT, ICD-10, and claims logic.
- QA all lists before launch — ensure quality, specialty match, and targeting precision.
- Create SOPs and research playbooks to standardize repeatable outreach.
- Write and iterate outreach emails (with ChatGPT or original writing) that drive replies.
- Manage outreach coordinator(s) — assign work, check quality, and coach improvement.
- Run email sequences in Mixmax or similar tools.
- Triage replies and hand off to the PM or Medical Director for NDA and qualification.
- Track outreach performance in Airtable or CRM.
- Continuously improve the system — spot issues, propose fixes, and implement improvements.
- You've run high-context outreach campaigns in healthcare, clinical research, or healthtech.
- You understand how doctors actually work — how specialties function, how referrals happen, how the U.S. system delivers care.
- You know how to reverse-engineer who's seeing the right patients, and how to filter them.
- You're systems-driven — you build playbooks, workflows, and logic trees.
- You're capable of managing junior staff (coordinators, VAs, SDRs) and getting the best out of them.
- You're excellent at written communication and can write persuasive outreach copy.
- You're comfortable in Airtable, ChatGPT, Mixmax, and using Google Sheets or lightweight CRMs.
- You spot failure patterns early and fix them before they escalate.
- You don't wait to be told what's broken — you fix things proactively.
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