Digital Campaign Strategist

17 hours ago

Province of Palawan, Mimaropa, Philippines beBeePerformance Full time $7,200 - $78,000
Job Title: Performance Marketing Manager

In this pivotal role, you will play a key part in driving data-driven insights and optimization strategies for performance campaigns across all markets.

The ideal candidate will have significant hands-on experience with Google Ads and Meta, as well as a minimum of 6 years of experience as a performance marketer.

Key Responsibilities:
  • Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results
  • Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains
  • Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities
  • Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams
  • Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms
Requirements:
  • A minimum of 6 years of experience as a performance marketer
  • Significant hands-on experience with Google Ads and Meta
  • Excellent analytical and problem-solving skills
  • Strong communication and collaboration skills
  • Ability to work effectively in a fast-paced environment

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