Senior Hospitality Brand Developer

2 days ago

Cainta, Calabarzon, Philippines beBeeStrategist Full time $12,000 - $24,000
Marketing and Brand Leader

The role of a Marketing Manager involves working closely with the marketing team to develop innovative marketing ideas and campaigns, supporting a diverse portfolio of restaurant brands.

This position requires a tech-savvy individual who is detail-oriented and creative, able to adapt marketing voice and messaging to diverse brand identities and customer bases.

Key Responsibilities:
  • Brand Strategy:
  • Develop and implement effective brand strategies for high-end and casual restaurant brands, ensuring all marketing communications align with each brand's identity and audience.
  • Campaign Execution:
  • Manage and execute email marketing campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.
  • Monitor and maintain reservation platform profiles across brands, track reservation data, and generate actionable reports.
  • Support CRM data management and segmentation, and assist with CRM implementation.
  • Reputation Management:
  • Monitor and maintain the company's online reputation on Google, Yelp, TripAdvisor, and other relevant platforms.
  • Respond to customer reviews as appropriate and coordinate with local teams to uphold a positive brand image.
  • Reporting and Analytics:
  • Compile detailed actionable reports covering email marketing, reservation performance, social media metrics, and paid advertising results.
  • Provide actionable, data-driven insights and proactive recommendations for campaign improvements.
Requirements:
  • Experience supporting multi-location hospitality or restaurant or hotel brands, including both high-end and casual concepts is a plus
  • Ability to adapt marketing voice and messaging to diverse brand identities and customer bases.
  • Strong tactical marketing execution skills with a creative, strategic mindset.
  • Proficiency or strong desire to master email marketing platforms (Mailchimp or similar), reservation systems (OpenTable, Resy), CRM platforms (HubSpot, Salesforce), and online reputation management tools.
  • Comfortable proposing and leveraging A.I. tools for marketing and operations.
  • Strong organizational, project coordination, and communication skills.
  • Tech-savvy with ability to manage multiple digital platforms and systems.
  • Excellent collaboration skills to work effectively with remote and local teams.

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