E-commerce Brand Strategist

5 days ago

Cainta, Calabarzon, Philippines beBeeEcommerce Full time $100,000 - $120,000
Job Title: E-commerce Brand Strategist
Eva is a technology and services provider that helps e-commerce brands maximize their growth while reducing operational costs. As an e-commerce brand strategist, you will oversee and optimize our online store to meet business goals. You'll be responsible for maintaining brand consistency, improving site performance, and executing marketing campaigns that drive traffic, conversions, and customer loyalty.

Responsibilities:
  • Store Management & Operations:
  • Oversee the day-to-day operations of the Shopify store, including product listings, inventory management, and order fulfillment processes.
  • Conduct regular site audits to ensure all content, pricing, and product information are accurate and up-to-date.
  • Manage and integrate third-party apps and plugins to enhance store functionality and user experience.
  • Brand & Marketing Strategy:
  • Develop and implement multi-channel brand marketing campaigns across digital and experiential platforms.
  • Work with cross-functional teams (e.g., Creative, Product, Sales) to ensure a consistent brand message across all touchpoints.
  • Analyze market trends and competitor activity to inform brand positioning and new product launches.
  • Performance Analysis & Optimization:
  • Monitor, analyze, and report on key e-commerce metrics such as sales, conversion rates, average order value (AOV), and customer lifetime value (CLV).
  • Use data to identify opportunities for improvement and implement A/B testing on site elements, marketing campaigns, and user flows.
  • Optimize the store for search engine visibility (SEO) and user experience (UX) to improve site traffic and conversions.
  • Collaboration & Project Management:
  • Work directly with design and development teams to scope and launch new features, design updates, and custom functionality for the Shopify storefront.
  • Translate business needs and creative vision into clear, actionable requirements for developers.
  • Coordinate project timelines and deliverables to ensure on-time and on-budget execution of site enhancements and redesigns.
  • Customer Experience & Communication:
  • Ensure an exceptional and seamless customer journey from browsing to post-purchase.
  • Proactively engage with customers to gather feedback, address concerns, and foster a strong community around the brand.
  • Work with the customer service team to address and resolve customer issues in a timely manner.

Requirements:


  • Minimum of [e.g., 3-5] years of experience in e-commerce, digital marketing, or brand management. Demonstrated experience managing a Shopify-based store is essential.
  • Excellent understanding of the Shopify platform and its backend functions. Proficiency in e-commerce analytics tools (e.g., Google Analytics, Shopify Analytics). Familiarity with digital marketing channels, including paid ads, email marketing, and social media.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously. A self-starter who thrives in a fast-paced environment and is comfortable with a high degree of autonomy. Strong communication and collaboration skills to work effectively with internal teams and external partners.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Other
Industries
  • Software Development

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