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Paid Media Specialist

2 weeks ago

Manila, National Capital Region, Philippines KMC Solutions Full time
About the Role

We're looking for an experienced Paid Media Specialist - Search & eCommerce to join our team at KMC Solutions. As a Paid Media Specialist, you'll be responsible for managing and optimizing search and ecommerce campaigns to drive business results.

The ideal candidate will have a strong understanding of paid media channels, including Google Ads, social search, and shopping ads. You'll work closely with our clients to develop and execute customized paid media strategies that meet their unique needs and goals.

Responsibilities
  1. Search Campaign Development: Develop and implement search campaigns across Google Ads, Bing Ads, and other relevant platforms. Conduct keyword research, create ad copy, and set up bid management systems to ensure optimal campaign performance.
  2. eCommerce Campaign Execution: Set up and manage shopping ads across Google Merchant Center, Bing, and social commerce platforms. Ensure seamless integration with ecommerce platforms, such as Shopify, WooCommerce, and BigCommerce.
  3. Performance Analysis and Reporting: Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager. Provide actionable insights to clients to inform future campaign decisions.