
Digital Marketing Specialist
18 hours ago
Job Overview:
We are seeking a highly skilled Digital Marketing Specialist to support our business growth. This role combines technical marketing expertise with administrative efficiency to execute and optimize various digital marketing initiatives.
Key Responsibilities
- Execute and optimize paid advertising campaigns across multiple platforms, including Google Ads and social media channels
- Monitor and manage social media presence across platforms, including content scheduling and community engagement
- Implement and manage automated email marketing campaigns and LinkedIn outreach programs
- Conduct regular SEO audits and prepare comprehensive performance reports
- Set up and maintain Google My Business listings
- Build and manage targeted audience lists across various marketing platforms
Technical Requirements
- Proficiency in marketing automation platforms
- Experience with major social media management tools
- Knowledge of SEO tools and analytics platforms
- Familiarity with CMS platforms
- Understanding of marketing data analysis and reporting
This position requires a unique combination of technical marketing knowledge and administrative expertise. The ideal candidate will be detail-oriented, tech-savvy, and able to manage multiple projects simultaneously while maintaining high standards of quality and efficiency.
Required Skills & Qualifications
- Proven experience with digital advertising platforms (Google Ads, Meta Ads)
- Strong proficiency in social media management tools and scheduling platforms
- Experience with email marketing automation and LinkedIn outreach campaigns
- Working knowledge of SEO tools and best practices
- Advanced spreadsheet skills (Excel/Google Sheets)
- Proficiency in website content management systems
- Experience with Jira or similar project management tools
- Knowledge of Go High Level platform
- Strong analytical and reporting skills
- Excellent attention to detail and organizational abilities
Preferred Qualifications
- Marketing automation certifications
- Google Ads certification
- Experience with marketing analytics tools
- Background in B2B marketing
- Experience with CRM systems
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