Dynamic Marketing Specialist

7 days ago

Biñan, Calabarzon, Philippines beBeeDigitalMarketing Full time ₱3,000,000 - ₱5,000,000

This is an exciting opportunity for a skilled professional to take ownership of the full range of marketing channels.

About Our Organisation

Our organisation specialises in creating software solutions that streamline recruitment operations and optimise payroll management to help keep workers paid.

Purpose and Responsibilities

As the Marketing Specialist, creativity and strong writing skills are essential for producing engaging content that resonates with the target audience. This includes writing compelling SEO-focused content, crafting engaging social media updates, and reporting on the full marketing mix. The interplay of creativity, analytical skills, and an interest in marketing trends empowers the Marketing Specialist to take a data-driven approach that effectively engages the target audience and promotes brand growth.

Duties and Responsibilities:
  • Working closely with our Marketing Manager to execute marketing strategies that deliver our objectives.
  • Supporting content calendar creation and distribution for all our channels including topic ideation, writing creative briefs for the Design team and proposing accompanying copy. Channels include website, blog, social media, email, ads and sales collateral.
  • Analysis and ongoing optimisation of campaigns.
  • Conducting research into industry trends, potential partners, and competitors.
  • Delivering cross-department marketing support, including sales, product, design and customer success.
  • Supporting with online and offline event planning.
  • Maintaining brand consistency throughout all messaging and visual media.
  • Reporting on campaign performance to our Marketing Manager through weekly check-ins and a monthly marketing report.
  • As a growing business, you'll work on varied tasks, but we're keen to hear more about your future ambitions to grow within the organisation and any specialisms you'd like to develop.
  • Perform other duties as assigned.

The ideal candidate will have a strong understanding of traditional and digital marketing channels. They will be able to create optimised copy for a range of channels, leverage AI to streamline work without overreliance, and craft human-centred copy. They will also have a passion for social media marketing and understand how to get the best from each channel.

Key Skills and Qualifications:
  • Strong understanding of traditional and digital marketing channels.
  • Ability to create optimised copy for a range of channels.
  • Leverage AI to streamline work without overreliance.
  • Craft human-centred copy.
  • Passion for social media marketing.
  • Ability to analyse data and create recommendations and reports.
  • Strong attention to detail and problem-solving skills.
  • Excellent interpersonal and communication skills, both written and verbal.

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