
Senior Programmatic Media Specialist
2 days ago
You will oversee the full lifecycle of client campaigns, decoding briefs and executing deals to meet KPIs and margin targets.
Expertise in SSPs and DSPs is required along with a comprehensive understanding of the programmatic ecosystem.
Key Responsibilities:- Deal Setup & Audience Build
- Build audience segments based on client specifications.
- Automatically generate PMP Deal IDs.
- Curate inventory packages aligned with target segments.
- Technical Configuration & QA
- Implement and verify ad tags, pixels, and tracking URLs.
- Conduct campaign QA and secure internal sign-off.
- Platform Deployment & Troubleshooting (SSP/DSP)
- Configure, test, and troubleshoot SSP integrations and inventory feeds.
- Deploy deals into DSP seats and monitor setup errors.
- Troubleshoot issues across multiple platforms.
- Performance Monitoring & Optimization
- Monitor live campaign metrics and produce reports.
- Adjust bids, caps, and inventory to optimize performance.
- Margin Management
- Track campaign margins and propose optimizations to protect profitability.
- Client Support & Escalations
- Provide first-line technical support and escalate complex issues.
- Continuous Improvement & Knowledge Sharing
- Research and document new techniques.
- Share best practices and train peers.
- 5+ years in Technical Account Management or Programmatic Trading.
- Deep expertise with multiple DSPs and SSPs.
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and QA processes.
- Strong troubleshooting skills.
- Commercial acumen for balancing performance and margin.
- Excellent communication skills for technical translation.
- Passionate about programmatic media.
- Focus on small improvements for big gains.
- Ownership and high standards.
- Long-term career focus in TAM.
- Initiative-driven problem solver.
- Results-oriented and proactive.
- Innovative and open to new approaches.
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