
Experienced Digital Marketing Professional
10 hours ago
The role of a Digital Marketing Specialist involves managing and maintaining the company's online presence. This includes optimizing digital marketing strategies, creating engaging campaign graphics, and planning, launching, and managing paid advertising campaigns.
Key Responsibilities- Manage and maintain the company's websites using WordPress
- Optimize digital presence using SEO best practices and tools such as SEMrush, Google Analytics, and Search Console
- Plan, launch, and manage paid advertising campaigns across LinkedIn, display networks, and other relevant platforms to support recruitment and brand awareness goals
- Create or adapt campaign graphics using Canva, ensuring assets are brand-aligned and visually effective
- Own and maintain marketing automation tools including HubSpot, ZoomInfo, and Definitive Healthcare
- Segment and manage audiences for personalized outreach campaigns
- At least three (3) to five (5) years of digital marketing experience
- Must have a stable employment history
- Advanced skills in WordPress, SEO (SEMrush), Google Analytics/Search Console, HubSpot, and LinkedIn Ads
- Strong copywriting skills and experience with email marketing platforms
- Competitive compensation
- Perfect Attendance Bonus
- Life insurance
- HMO Insurance
- Great company culture
- Company-provided equipment
- Annual Merit Increase
- 25% Night Differential
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Digital Accessibility Services and Marketing Services
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