Marketing Performance Expert

We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence igniting revenue and brand recognition for leading and emerging companies around the world.

Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results driven by integrity autonomy and grit.

As a full-service growth marketing firm we offer best-in-class services including SEO Content Marketing Paid Media Social Media Marketing Programmatic + CTV Public Relations Influencer Marketing Email + SMS Conversion Rate Optimization Retail Marketing and Creative.

At the heart of our business is our proprietary technology nova which analyzes businesses through first-party data simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Our dynamic team of consultative marketers creatives analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.***

The Marketing Performance Auditor is responsible for auditing current and prospective clients' marketing performance. The auditor will be responsible for reviewing both marketing-level KPIs (CPS CVR CAC etc) and business-level KPIs (Gross Margin Net Margin Marginal LTV:CAC Ratio etc) in order to diagnose the main business issue holding each brand back from growing.

Regardless of the diagnosis the auditor will recommend Modern Measurement techniques (Marketing Mix Modeling Match Market Testing and other statistically-driven solutions to alleviate the business problem identified. They will be responsible for assessing results of a preliminary Marketing Mix Model (MMM) as well as a Market Research Analysis (for persona development) and proposing recommendations to optimize the marketing program based on those results (e.g. adjusting media spend optimizing approach to discounting recommending new marketing channels to expand into and more).

The auditor will work closely with our Data Intelligence & Sales team to communicate findings which will then be pitched to current and potential clients by the Sales team.

• Diagnosing: reviewing business and marketing KPIs to determine growth constraints
• Research: learning about the prospective client their industry vertical similar clients and competitors ideal customer profile sentiment etc
• Analysis: interpreting Marketing Mix Models to propose recommendations to optimize the marketing program based on those results
• Planning: determining the best budget allocation by channel medium environment objective and stage in the funnel

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and the entire digital marketing landscape
• Experience managing or working with large sets of campaign data ($100k+ spend per month per client)
• Competence in Google Ads Meta Ads TikTok Ads and/or similar self-serve platforms
• Familiarity with audience insight tools such as Global Web Index a plus
• Familiarity with statistical models such as Marketing/Media Mix Models Causal Impact Analyses and Regression Analyses a plus

Our people and culture are at the core of our success which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who strive to make an impact inside and outside of the workplace.

Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of one's identity. All of our employees' points of view are key to our success and inclusion is everyone's responsibility.