
Digital Marketing Campaign Specialist
2 days ago
We are seeking a skilled Digital Marketing Campaign Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email and SMS marketing strategies that drive engagement, retention, and revenue.
Your primary focus will be on building and optimizing lifecycle flows and campaigns that improve customer retention and revenue growth. You will analyze post-send performance and apply insights to improve future campaigns, ensuring timely and consistent communication across brands.
To succeed in this role, you must have a strong understanding of segmentation, A/B testing, and personalization strategies. You should also have experience with copywriting and visual direction for high-performing email/SMS creatives, as well as familiarity with popup and list-building tools.
Key Responsibilities- Develop and execute email and SMS marketing strategies to drive engagement, retention, and revenue.
- Build and optimize lifecycle flows and campaigns to improve customer retention and revenue growth.
- Analyze post-send performance and apply insights to improve future campaigns.
- Maintain and optimize campaign calendars to ensure timely and consistent communication across brands.
- Prioritize tasks and manage multiple brands and campaigns simultaneously.
- 1+ year of hands-on experience with email/SMS platforms (Klaviyo & Postscript preferred).
- Strong knowledge of segmentation, A/B testing, and personalization strategies.
- Copywriting and visual direction skills for high-performing email/SMS creatives.
- Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
- Ability to work independently and as part of a team.
- Competitive salary base.
- Flexible work schedule.
- Opportunities for professional development and career advancement.
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