
Marketing Automation Specialist
1 day ago
We're seeking a Marketing Operations Specialist to join our team. The ideal candidate will have expertise in marketing automation, data analysis, and process optimization.
In this role, you'll be responsible for building, implementing, and managing marketing systems and workflows. You'll work closely with Sales and Marketing teams to ensure seamless execution of marketing campaigns.
Your primary goal will be to automate tasks, improve lead flow, and deliver actionable data. If you're a detail-oriented system thinker who enjoys working behind the scenes to streamline processes and drive impact, this job is for you.
- Main Responsibilities:
- Develop and implement marketing automation strategies
- Build and manage databases and data systems
- Optimize lead workflows and scoring models
- Analyze campaign performance and provide insights
- Maintain accurate reporting and data tracking
- Collaborate with cross-functional teams to drive business growth
To succeed in this role, you'll need:
- Expertise in HubSpot, Salesforce, Google Analytics, and Google Tag Manager
- Strong analytical and problem-solving skills
- Ability to communicate technical information to non-technical teams
- Experience with A/B testing and performance optimization
- 4+ years of experience in marketing operations or a related field
We offer a competitive compensation package that includes:
- Competitive hourly rate
- Healthcare package
- Paid time off + US Federal holidays off
- Anniversary bonuses
- Annual merit increase
- Attendance incentives
- Referral incentives
Here's what success looks like in this role:
- 30 Days: You understand our tech stack and how systems connect.
- 60 Days: You're actively improving workflows and managing data operations.
- 90 Days: You're confidently owning systems, fixing issues, and shipping improvements.
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