Senior Marketing Automation Specialist

2 days ago

Las Piñas, National Capital Region, Philippines beBeeMarketing Full time ₱1,000,000 - ₱1,500,000
Lead Paid Media Specialist

We are seeking a highly skilled and experienced Lead Paid Media Specialist to lead and optimize our paid media campaigns.

This role will involve managing multi-channel paid search campaigns, driving automation, and leveraging AI-driven marketing strategies to maximize marketing efficiency and return on investment (ROI).

  • Key Responsibilities:
  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjusting campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Working with SEO, content, social media, design, and development teams to ensure a cohesive strategy.
  • Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.
  • Requirements:
  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.
  • Ability to translate data insights into actionable marketing strategies.
  • Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.

Benefits:

  • Proactive, adaptable, and flexible in a dynamic environment.
  • Professional and dedicated to excellence.
  • Willing to go the extra mile to achieve exceptional results.
  • A strong team player who thrives in collaboration.
  • Committed to continuous improvement and open to experimenting with new approaches.

About Us:

We offer a dynamic and innovative environment where you can grow and make a real impact. Collaborate with passionate individuals and take the next step in your career. If you are a motivated professional looking for a challenging opportunity, we encourage you to apply.

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