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Advertising Campaign Specialist

1 week ago


Makati City, National Capital Region, Philippines Publicis Groupe Full time

Responsibilities:

The Integrated Media Manager will be responsible for the following key areas:

  • Client Relationship Management: Act as a primary advocate for clients' brands, ensuring brand consistency across all projects, and acquire thorough knowledge of clients' businesses to meet objectives.
  • Campaign Execution: Manage comprehensive campaigns with responsibility for daily client and account management, strategic planning, recommendations, and problem-solving associated with creation, development, and implementation of successful integrated ad campaigns.
  • Team Supervision: Supervise and mentor junior team members in their direct responsibilities, enabling exceptional performance from the team and ensuring accuracy of team communications.
  • Media Planning: Maintain ongoing tracking of media spend across all channels and ensure all campaigns spend to goal and do not exceed approved budgets.
  • Reporting: Responsible for creation, analysis, and presentation of post-campaign summary reports.
  • Nielsen Media Impact: Evaluate plan options and communicate Agency recommendation to clients using Nielsen Media Impact.
  • Data Analysis: Initiate and review reports, trends, results, and interpret data to make proactive strategic recommendations to advance business initiatives.
  • Collaboration: Effectively collaborate with cross-functional agency teams to ensure flawless execution of plans.
  • Rapport Building: Maintain good rapport with sales representatives and vendors to negotiate efficient rates and secure added value.
  • Issue Management: Manage the flow of client media-related issues based on changes in direction, goals, and budgets.
  • Accountability: Demonstrate excellent attention to detail and follow-through skills.
  • Leadership: Serve as a role model with a positive attitude and facilitate a team environment.