Digital Marketing Leader

1 day ago

Cainta, Calabarzon, Philippines beBeeSearch Full time $100,000 - $120,000

Job Title: Senior Digital Marketing Strategist

Position Overview

We are seeking an experienced professional to lead our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Responsibilities
  • SEO Strategy & Management
    • Develop and execute comprehensive SEO strategies for multiple brands and projects simultaneously
    • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals
    • Optimize website architecture, content, and technical elements to improve search rankings
    • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights
    • Stay current with search engine algorithm updates and industry best practices
      • Team Leadership & Project Management
        • Coordinate cross-functional collaboration with development, content, and marketing teams
        • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards
        • Allocate resources effectively across different projects
        • Establish and maintain SEO workflows, processes, and documentation
          • I-Gaming Expertise
            • Navigate complex regulatory requirements and compliance considerations across different jurisdictions
            • Understand geo-targeting strategies for various markets and licensing restrictions
            • Develop content strategies that balance user engagement with responsible gaming messaging
            • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing
              • Technical SEO & Analytics
                • Perform comprehensive technical SEO audits and implement improvements
                • Collaborate with development teams on website performance optimization
                • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools
                • Analyze user behavior data to inform SEO and content strategies
                  • Requirements
                    • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing
                    • Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals)
                    • Demonstrated success managing multiple SEO projects simultaneously
                    • Track record of achieving measurable organic traffic growth and ranking improvements
                    Skills and Qualifications
                    • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
                    • Proficiency in Google Analytics, Google Search Console, and
                    • Understanding of HTML, CSS, and basic JavaScript for SEO implementation
                    • Experience with content management systems and SEO plugins
                    • Familiarity with international SEO and hreflang implementation
                    Benefits
                    • Performance-based bonuses tied to SEO KPIs
                    • Comprehensive benefits package
                    • Professional development opportunities
                    • Flexible working arrangements
                    • Opportunity to work with cutting-edge gaming brands
                    Seniority level
                    • Mid-Senior level
                    Employment type
                    • Full-time
                    Job function
                    • Marketing

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