Digital Advertising Manager

1 day ago

Cainta, Calabarzon, Philippines beBeeDigitalAdvertising Full time ₱6,000,000 - ₱9,000,000
Digital Advertising Leader

This is a remote opportunity to work as a key member of our digital advertising team, contributing significantly to the success of our operations.

Job Summary

The Digital Advertising Leader is responsible for managing and optimizing the demand-side platform (DSP) to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

In this position, you will oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency. You will also be responsible for setting up, executing, and optimizing advertising campaigns across various channels.

To achieve these objectives, you will develop data-driven strategies to maximize campaign performance and return on investment (ROI). Additionally, you will analyze campaign data and performance metrics to derive actionable insights and inform future strategies.

Key Responsibilities
  • Create standard operating procedures (SOPs) and lead a team to ensure smooth operations and achieve organizational goals.
  • Oversee the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop data-driven strategies to maximize campaign performance and ROI.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Familiarity with major DSPs and digital marketing platforms.

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