Digital Marketing Strategist

2 days ago

General Santos, Soccsksargen, Philippines beBeeAmazon Full time $9,000 - $14,400
Key Responsibilities
  • Develop a comprehensive Amazon PPC strategy to drive profitable growth across our product portfolio.
  • Build, maintain, and continuously optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads campaigns.
  • Launch new products with precision PPC campaigns that rank within budget while sustaining profitability.
  • Provide weekly/monthly strategic input and feedback to Brand and Product teams.
  • Interpret KPIs such as TACoS, ACoS, CVR, CTR, and keyword ranking to make informed adjustments.
  • Coordinate with creative teams to enhance listing images, video content, and A+ content in support of ad performance.
  • Regularly update PPC SOPs, test new features and placements, and stay ahead of Amazon advertising trends.

 

Requirements
  • Proven Amazon FBA PPC Expertise (Minimum 3 Years): Demonstrated ability to manage and optimize Amazon FBA PPC campaigns with quantifiable results, including increased CVR, sessions, revenue, and profit.
  • Experience in International Marketplaces: Ideally, candidates should also have experience running PPC campaigns in non-English speaking Amazon marketplaces such as Germany, France, Italy, and Spain, with an understanding of the nuances and keyword localization required for each market.
  • Data-Driven and Analytical Skills: Strong performance marketing and CRO background with a data-driven mindset. High proficiency in data analysis and the ability to make strategic decisions based on key PPC optimization elements such as bid strategies, placement performance, match type segmentation, search term analysis, and keyword graduation.
  • Tool Proficiency: Advanced skills in Excel, Google Sheets, and MS Office or Google Workspace. Familiarity with project management tools like ClickUp and video communication tools such as Loom.
  • Independent Strategic Planning and Execution: Ability to independently plan, execute, and optimize PPC strategies including campaign structuring, bid adjustments, keyword targeting, and placement optimization. Must be able to align campaign goals with product lifecycle stages, promotions, and stock levels, collaborating cross-functionally as needed.
  • Excellent English Communication Skills: Strong written and spoken English for clear communication, reporting, and team collaboration.
  • Proactive Communication Skills: Proven ability to communicate proactively and provide regular updates, ensuring transparency and alignment with team goals and projects.
  • Problem-Solving and Initiative: Resourceful and proactive with strong problem-solving skills, capable of working autonomously and effectively within a team setting.
  • Attention to Detail and Results-Oriented: Meticulous, detail-oriented, and focused on achieving measurable results and continuous improvement.
  • High Personal Accountability: A track record of

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