Distributive Trade Strategist

2 weeks ago


Manila, National Capital Region, Philippines Private Advertiser Full time

Job Description

The Head of Commercial Development will be responsible for leading our commercial development initiatives, driving revenue growth through effective sales strategies, and establishing strong relationships with industry stakeholders.

Key Responsibilities:

  1. Distributive Trade Management
    1. Develop and implement distributive trade strategies to expand market reach and increase product distribution.
    2. Cultivate high-level relationships with industry stakeholders to enhance market presence and acceptance.
    3. Establish and maintain relationships with distributors, wholesalers, and retailers to ensure product availability and visibility.
    4. Oversee the analysis of market trends, competitor strategies, and consumer behavior to identify opportunities for growth and product distribution.
    5. Establish KPI for distributive trade activities, regularly reviewing performance and providing insights to senior management on progress and challenges.
    6. Develop and implement risk management strategies to address potential challenges in distribution, including compliance and fraud prevention.
    7. Optimize resource allocation for distributive trade initiatives, ensuring effective use of resources.
  2. Trade Marketing
    1. Define and implement a robust trade marketing strategy that enhances brand visibility and drives user engagement across various channels.
    2. Collaborate with Product, Sales, and Marketing Teams to ensure cohesive messaging and effective execution of initiatives.
    3. Collaborate with marketing teams to develop trade marketing plans and promotional strategies that drive brand awareness and product demand.
    4. Oversee the execution of trade marketing campaigns, including point-of-sale materials, in-store promotions, and merchandising activities.
    5. Leverage consumer insights and analytics to inform trade marketing strategies, ensuring they resonate with target audiences.
    6. Drive innovation in trade promotions, exploring new formats and platforms to engage consumers and retailers effectively.
    7. Analyze the effectiveness of trade marketing initiatives and adjust strategies as needed to achieve sales.
    8. Act as the primary point of contact for key stakeholders, including merchants and partners, ensuring their needs and feedback are integrated into trade marketing strategies.
  3. Sales and TM Strategy
    1. Represent company at industry events and conferences to build relationships, best practices, and enhance brand's reputation.
    2. Lead Change Management initiatives within the team to ensure successful implementation of new strategies and practices.
    3. Contribute to the overall Strategic planning process for B2C, ensuring trade marketing and distributive trade initiatives align with long-term objectives.
    4. Integrate sustainability and social responsibility into distributive trade and trade marketing strategies.

Qualifications

  • At least 15 years experience as Sales Head.
  • Deep understanding of the B2C market, including consumer behaviour, market trends, competitive landscape, and sales channels.
  • Proficiency in developing comprehensive sales strategies aligned with business objectives, market dynamics, and customer needs.
  • Strong leadership abilities are essential for guiding and motivating a sales team to achieve targets.


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