Professional Growth Marketing Specialist

7 days ago

Rizal, Philippines beBeeMarketing Full time ₱18,000 - ₱30,000
Growth Marketing Specialist">

We are seeking a seasoned Growth Marketing Specialist to lead our efforts in driving tenant demand and reducing vacancy across a premium residential portfolio in Wellington.

As a key member of our team, you will design and execute efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples. Your goal will be to increase tenant engagement, improve conversion rates, and reduce vacancy days while meeting budget targets.

This is a remote opportunity aligned to NZST/NZDT hours, offering a competitive salary and direct contract with a growing business.

Key Responsibilities:

  • Develop and execute a growth strategy covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok
  • Define target audiences and geo locations around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration

Requirements:

  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued
  • Excellent English communication skills for briefs, reporting, and stakeholder updates
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset

Tools and Systems:

  • Meta Ads, Instagram, Google Ads, TikTok Ads
  • GA4 and Looker Studio
  • Landing page builders such as Webflow or Unbounce
  • Experience with viewing and booking platforms (e.g., Renti) is a plus

Success Metrics (KPIs):

  • Cost per qualified viewing and application within targets
  • Monthly increase in bookings and applications
  • Improved conversion rates and reduced vacancy days
  • Weekly reports and actionable test plans

Benefits:

  • Competitive salary
  • Direct contract with a growing business
  • Growth potential as the company scales

Additional Details:

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Other
  • Industry: IT Services and IT Consulting

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