
Chief Digital Marketing Officer
2 days ago
This high-level marketing role requires a senior professional responsible for developing and executing our overall business strategy, overseeing social media presence, driving email campaigns, optimising the website, and managing SEO initiatives.
Key Responsibilities:- Develop, implement, and manage a comprehensive marketing strategy aligned with our business objectives.
- Conduct market research to identify trends, insights, and opportunities for growth.
- Work closely with cross-functional teams to ensure effective allocation of resources.
- Develop and execute a robust social media strategy across all relevant platforms.
- Curate engaging content that resonates with our target audience.
- Monitor social media performance and adjust strategies to improve engagement and reach.
- Plan, execute, and optimise email marketing campaigns to drive engagement and conversions.
- Segment and manage email lists to ensure targeted and personalised communication.
- Analyse campaign performance and provide insights for continuous improvement.
- Oversee the management and optimisation of our website, ensuring it aligns with our brand and business goals.
- Collaborate with web developers to ensure the website is user-friendly, responsive, and optimised for SEO.
- Regularly update website content to reflect current marketing campaigns and initiatives.
- Develop and implement an SEO strategy to increase organic traffic and improve search engine rankings.
- Conduct keyword research and optimize website content for SEO.
- Monitor and analyse SEO performance, making data-driven adjustments as needed.
- Lead and manage various marketing projects from conception to execution with team members.
- Collaborate with cross-functional teams to ensure projects are delivered on time and within budget.
- Track project progress and provide regular updates to stakeholders.
- Monitor and analyse the performance of marketing campaigns across all channels.
- Prepare regular reports on key marketing metrics, providing actionable insights and recommendations.
- Continuously evaluate and improve marketing strategies based on data and feedback.
Requirements include a Bachelor's degree in Marketing, Business, or a related field, minimum 5 years of experience in marketing, strong knowledge of digital marketing tools and best practices, excellent communication, leadership, and project management skills, ability to work independently and collaboratively in a fast-paced environment, and proficiency in using marketing software and tools.
Proactive, high level of attention to detail, strong communication skills, highly organised, works well in any team environment, and reliable are key attributes for success in this role.
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