Digital Growth Strategist

2 days ago

San Fernando, Central Luzon, Philippines beBeeMarketing Full time ₱480,000 - ₱720,000
Lead Digital Marketing Specialist

We are seeking a skilled Lead Digital Marketing Specialist to develop and execute effective SEO strategies for our clients. As a key member of our team, you will be responsible for driving growth online through tailored marketing campaigns.

Key Responsibilities
  • Develop and implement comprehensive SEO plans for local audiences in Singapore, incorporating on-page and off-page optimization techniques.
  • Execute internal linking and content structuring strategies to improve domain authority and search engine rankings.
  • Lead link-building campaigns and outreach efforts to identify opportunities for improvement.
  • Analyze and optimize ad copy, update negative keywords lists, and conduct experimentation and A/B testing to enhance campaign performance.
  • Produce weekly search and SEO reports, including insights, measurements, keyword research, and search trends.
  • Plan and execute SEO and organic search marketing campaigns, conducting thorough keyword research and analysis.
  • Conduct on-site and off-site SEO optimization, including website audits, image metadata tagging, and link building.
  • Assist in managing and maintaining search and web-related assets, configuring integrations, measurements, attributions, conversions, and dashboards.
  • Utilize tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and provide actionable recommendations.
  • Stay up-to-date on algorithm changes and industry trends to ensure strategic effectiveness.
Required Skills
  • 4+ years of experience in digital marketing and SEO.
  • In-depth knowledge of search engine algorithms, keyword strategy, and ranking factors.
  • Hands-on expertise with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
  • Strong skills in Google Analytics, Google Search Console, and performance tracking.
  • Excellent analytical mindset with the ability to turn data into actionable plans.
  • Exceptional written and spoken English communication skills.
  • Ability to work independently and as part of a team.
Preferred / Nice to Have Skills
  • Experience handling international SEO projects.
  • Experience producing SEO reports with keyword trends, insights, and search performance.
  • Ability to stay updated on algorithm changes and industry trends proactively.
  • Experience collaborating with other marketing teams for campaigns.
  • Experience improving landing pages for SEO optimisation.

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