
Marketing Automation Specialist
2 days ago
We are seeking a Marketing Automation Strategist to lead and optimize our marketing automation initiatives across the organization.
This role will be responsible for planning, executing, and enhancing automated marketing campaigns. The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.
Key Responsibilities- Develop and execute comprehensive marketing automation strategies, manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs.
- E nsure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
- Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
- Maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
- E nsure compliance with applicable external and internal regulations, procedures, and guidelines.
- Bachelor's degree required.
- 5 years of experience in marketing automation, CRM, or digital marketing.
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