Digital Marketing Automation Specialist

9 hours ago


Antipolo City, Calabarzon, Philippines beBeeMarketing Full time ₱2,250,000 - ₱3,750,000
Job Title

The Marketing Automation Strategist will lead and optimize marketing automation initiatives across the organization.

  • Key Responsibilities:
    1. Plan, execute, and enhance automated marketing campaigns
    2. Manage Eloqua workflows, segmentation, lead scoring, and nurturing programs
    3. Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities
    4. Monitor key automation and campaign performance metrics, providing actionable insights and reports
    5. Collaborate with content, design, and sales teams to deliver consistent and impactful communications
    6. Maintain database health, compliance, and best practices for email and marketing automation
    7. Research trends, new tools, and best practices in marketing automation to drive continuous improvement
Requirements
  • Bachelor's degree
  • 5 years of experience in marketing automation, CRM, or digital marketing
  • Hands-on experience with Oracle Eloqua (certification is a plus)
  • Familiarity with Salesforce (preferably Marketing and/or Sales Cloud)
  • Knowledge of campaign performance analysis and marketing KPIs
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously
  • Proactive, analytical, and results-driven mindset with strong communication skills


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