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2 days ago
The Marketing Automation Specialist is responsible for streamlining marketing workflows, ensuring seamless automation of email, SMS campaigns, pipelines, and lead management systems.
- Create, manage, and optimize email and SMS marketing campaigns to achieve maximum engagement.
- Establish and maintain automated pipelines to enhance lead nurturing and sales processes.
- Develop and execute workflow automations within GoHighLevel (GHL) to improve operational efficiency.
- Craft email templates and minor customizations using HTML, CSS, or JavaScript.
- Maintain and update performance tracking spreadsheets for campaign success metrics.
- Analyze and troubleshoot automation issues to boost workflow efficiency.
Required Skills and Qualifications:
- Proven experience in marketing automation, email/SMS marketing, or CRM management with a track record of success.
- In-depth knowledge of GoHighLevel (GHL) and other automation tools, with the ability to adapt and learn new technologies.
- Familiarity with basic coding languages such as HTML, CSS, or JavaScript for customization purposes.
- Experience managing sales pipelines and lead nurturing sequences with measurable results.
- Advanced skills in spreadsheet software like Google Sheets or Excel for data analysis and reporting.
- Strong analytical and problem-solving skills to identify areas for improvement and optimize marketing campaigns.
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