Senior Marketing Automation Expert

2 days ago


Antipolo City, Calabarzon, Philippines beBeeAutomation Full time $15,000 - $24,000
Marketing Automation Specialist Job Description

The Marketing Automation Specialist is responsible for streamlining marketing workflows, ensuring seamless automation of email, SMS campaigns, pipelines, and lead management systems.

  • Create, manage, and optimize email and SMS marketing campaigns to achieve maximum engagement.
  • Establish and maintain automated pipelines to enhance lead nurturing and sales processes.
  • Develop and execute workflow automations within GoHighLevel (GHL) to improve operational efficiency.
  • Craft email templates and minor customizations using HTML, CSS, or JavaScript.
  • Maintain and update performance tracking spreadsheets for campaign success metrics.
  • Analyze and troubleshoot automation issues to boost workflow efficiency.

Required Skills and Qualifications:

  • Proven experience in marketing automation, email/SMS marketing, or CRM management with a track record of success.
  • In-depth knowledge of GoHighLevel (GHL) and other automation tools, with the ability to adapt and learn new technologies.
  • Familiarity with basic coding languages such as HTML, CSS, or JavaScript for customization purposes.
  • Experience managing sales pipelines and lead nurturing sequences with measurable results.
  • Advanced skills in spreadsheet software like Google Sheets or Excel for data analysis and reporting.
  • Strong analytical and problem-solving skills to identify areas for improvement and optimize marketing campaigns.

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