Employer Brand Manager
3 days ago
We are a pioneering FinTech company dedicated to creating meaningful and convenient financial solutions for Filipinos.
Our mission is to make a positive impact on people's lives by providing accessible and reliable financial services.
Job Summary- This position involves developing and implementing recruitment marketing strategies to attract top talent.
- The ideal candidate will create engaging content that showcases GCash's employer brand and culture.
- Responsibilities include managing social media pages and promoting recruitment content to enhance employer brand visibility.
- Tracking and analyzing campaign performance and content effectiveness is also crucial.
- Collaborate with program leads to support recruitment marketing and employer branding components.
- Create and manage recruitment marketing content that aligns with GCash's employer brand and culture.
- Develop and execute employer branding campaigns, including culture features, DEI initiatives, and employer awards.
- Co-manage GCash career site and social media pages for community management and content promotion.
- Track and report on campaign performance and content effectiveness.
- Bachelor's degree in Human Resources, Marketing, Communications or related field.
- Experience in employer branding or recruitment marketing, with a focus on content creation and digital marketing.
- Strong communication and writing skills, with the ability to craft compelling content for various platforms.
- Proficiency in social media platforms and digital content strategies is essential.
- Familiarity with performance tracking tools is a must.
- Ability to collaborate effectively with cross-functional teams and program leads.
- Strong project management skills and ability to meet deadlines.
- Background in fintech or technology sectors is a plus.
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