Employer Brand Manager

3 days ago


Taguig, National Capital Region, Philippines GCash Full time
About GCash

We are a pioneering FinTech company dedicated to creating meaningful and convenient financial solutions for Filipinos.

Our mission is to make a positive impact on people's lives by providing accessible and reliable financial services.

Job Summary
  • This position involves developing and implementing recruitment marketing strategies to attract top talent.
  • The ideal candidate will create engaging content that showcases GCash's employer brand and culture.
  • Responsibilities include managing social media pages and promoting recruitment content to enhance employer brand visibility.
  • Tracking and analyzing campaign performance and content effectiveness is also crucial.
Key Responsibilities
  • Collaborate with program leads to support recruitment marketing and employer branding components.
  • Create and manage recruitment marketing content that aligns with GCash's employer brand and culture.
  • Develop and execute employer branding campaigns, including culture features, DEI initiatives, and employer awards.
  • Co-manage GCash career site and social media pages for community management and content promotion.
  • Track and report on campaign performance and content effectiveness.
Requirements
  • Bachelor's degree in Human Resources, Marketing, Communications or related field.
  • Experience in employer branding or recruitment marketing, with a focus on content creation and digital marketing.
  • Strong communication and writing skills, with the ability to craft compelling content for various platforms.
  • Proficiency in social media platforms and digital content strategies is essential.
  • Familiarity with performance tracking tools is a must.
  • Ability to collaborate effectively with cross-functional teams and program leads.
  • Strong project management skills and ability to meet deadlines.
  • Background in fintech or technology sectors is a plus.


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