Digital Talent Attraction Specialist

3 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time $60,000 - $100,000

**Job Title:** Performance Marketing Specialist

As a key member of our team, you will be responsible for driving and optimizing digital talent attraction efforts through data-driven insights, technical expertise, and collaborative partnerships.

  • Owning and maintaining reporting for key marketing funnel metrics by channel to ensure consistent cadence and actionable insights for performance improvements.
  • Developing detailed channel forecasts, managing reporting vs. forecast in Excel, and supporting automation or improved solutions as needed.
  • Identifying optimization opportunities and potential issues within the marketing funnel; partnering with channel leaders to create and execute action plans.
  • Providing ad-hoc analysis and insights to inform monthly channel strategies.
  • Overseeing digital experimentation setup, measurement, and reporting across all channels.
  • Maintaining inbound data integrity and recommending database changes to support marketing requirements.
  • Configuring and maintaining marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite).
  • Building and managing custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Monitoring and cleansing data routinely to ensure accuracy and reliability.
  • Troubleshooting and resolving technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
  • Supporting marketing teams on tools, processes, and best practices to drive adoption and efficiency.

**Required Skills and Qualifications:

  • 3+ years of experience in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting).
  • 2+ years of experience as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
  • Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush) or similar.
  • Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
  • Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
  • Excellent communication, organizational, and project management skills.
  • Ability to thrive in a fast-paced, constantly evolving environment.

**Benefits:**

  • A competitive compensation package.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.

**About Us:**

We are an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We aim to reflect the communities we serve by delivering amazing service and technology, while also embracing humanity.

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