Digital Marketing Professional
1 day ago
Digital Marketing Leader
Role Overview:As a Digital Marketing Leader, you will drive the execution and scaling of programs to increase offsite traffic and drive measurable return on investment. You will be responsible for driving seller adoption of off-platform marketing solutions including Meta Ads, Google Ads, TikTok Ads, and other external traffic channels.
Key Responsibilities:- Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels.
- Act as the subject matter expert for campaign strategy, execution, tracking, and measurement.
- Drive strong return on ad spend by analyzing campaign performance and providing optimization strategies to sellers.
- Lead communication with internal stakeholders to ensure sellers are aligned with new programs, feature rollouts, and best practices.
- Manage the full offsite marketing operations workflow from planning to reporting with cross-functional coordination.
- Monitor industry trends and continuously propose improvements to strengthen offsite performance.
- Build dashboards and reports to track program impact and extract actionable insights to drive results.
- Bachelor's degree in Marketing, Business, or related field.
- 7+ years of experience in digital or performance marketing preferably in eCommerce or agency settings.
- Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms.
- Strong analytical skills with proficiency in Excel and experience working with datasets to drive decisions.
- Highly organized, detail-oriented, and adaptable in fast-paced environments.
- Excellent communication and presentation skills.
- Ability to translate technical insights into business impact.
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