Social Media Marketing Specialist

Unlock Your Creative Potential

Established in 2004, we pioneer bespoke marketing ecosystems for brands. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Job title: Social Media Content Creator

Role: Freelancer (3 to 6 months)

About the role:

We are building a team of digital focussed individuals who have the ability and confidence to learn on the job and help clients transform their digital marketing capabilities. We are looking for a Social Media Content Creator , who will be working closely with the Creative Director and existing team to generate engaging and customer focussed social content.

What you will be doing:

• Develop creative content ideas for social media, prepare a content calendar, and produce compelling copy.
• Create visual imagery / graphics / videos using tools like Adobe Creative Suite and Canva.
• Adhere to brand guidelines for tone, voice, and visual content.
• Write compelling and clear copy for posts, captions, blogs, and other social media content.
• Craft stories that resonate with the target audience and convey the brand's narrative effectively.
• Support our content strategists, apply SEO best practices, manage paid media strategies, collaborate with media agencies.
• Optimize content for different platforms, ensuring the correct use of hashtags, keywords, and tags.

Community management and Influencer engagement

• Manage community interactions.
• Identify and collaborate with influencers and other brands for partnerships or sponsored content.
• Liaise with influencers and media agencies to boost content

Analytics and Reporting

• Use analytics tools to track performance and generate reports, providing insights for future content optimization.
  Track metrics such as likes, shares, comments, and growth in followers.

Administrative Tasks

• Use social media management tools (like Hootsuite, Buffer) to schedule and distribute content across various platforms.
• Work closely with marketing, design, and product teams to ensure content is on-brand effective in its purpose.
• Client Communication: Discuss content strategy, performance, and revisions with clients if applicable.
• Keep up-to-date with the latest trends, tools, and best practices in social media and digital marketing to ensure content remains relevant and engaging.

Legal and Ethical Compliance

• Ensure all content complies with copyright laws and obtain necessary permissions and releases.

Innovation and Experimentation

• Test new content formats and experiment with different types of media to keep the content fresh and engaging.
• Analyze and integrate feedback from followers, clients, and team members to continually improve content quality.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

What you need to be great in this role:

• Has outstanding all-round design skills, with in-depth knowledge of Adobe Creative Suite
• Strong motion graphics and video editing skills are essential.
• Experience in producing digital and social media content and can demonstrate this within a wide and varied portfolio
• Has delivered both B2C and B2B collaterals in a fast paced and iterative environment
• Has an excellent understanding of the technical constraints and design regulations that all social media media assets must adhere to
• Have the confidence to present a clear design rationale with their work
• Be a very 'creative' and confident person who will actively participate in brainstorming sessions to drive digital excellence across the existing team
• Good verbal and written English communication and presentation skills
• Work well under pressure and manage workloads effectively
• Highly self-motivated and well organised
• A keen interest in the latest digital trends
• Creative agency experience
• Minimum of 3 years combined experience as a Digital Content Creator / Art Director
• Experience working across a range of high profile client accounts
• Experience working for a fast-paced environment
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate with the Creative Director

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations