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Digital Marketing Operations Lead

2 weeks ago

Manila, National Capital Region, Philippines Integrations Full time

About SiteMinder

At SiteMinder, we're passionate about revolutionizing the way hotels connect with their guests. As a leading provider of cloud-based hotel management software, we help accommodation owners find and book more guests online - quickly and simply.

We've been innovating our world-leading hotel commerce platform since 2006, supporting over 47,000 hotels in 150 countries and processing over 125 million reservations every year.

About the Job

The Marketing Operations Manager will play a key role in driving efficiencies and data-driven strategies across our global marketing team. This role involves hands-on experience with Marketo, Salesforce, and other marketing technologies, as well as project management of marketing initiatives using Jira.

Your Responsibilities

Lead and manage marketing operations projects using Jira, ensuring tasks are completed on time and aligned with marketing goals.

Oversee the setup, execution, and optimization of complex marketing campaigns across Marketo, including lead nurturing, email marketing, and operational workflows.

Collaborate with marketing teams to ensure operational processes and systems are running efficiently.

Develop, maintain, and improve marketing performance reporting across the entire funnel (web visitor to customer).

Maintain data quality within the marketing database, ensuring alignment between Marketo and Salesforce.

You'll Thrive Here If:

You have proven experience in managing marketing operations functions, with a strong background in Marketo and Salesforce integration.

You can translate data into actionable insights and drive business decisions.

You're an excellent communicator and have experience mentoring junior team members.

You're passionate about marketing technologies and continuous improvement of operational processes.