Digital Transformation Specialist
2 weeks ago
We are seeking an experienced web developer to lead the migration of an existing SaaS marketing website to HubSpot CMS. This project has the potential to extend into additional work across other HubSpot Hubs, including Marketing, Sales, and Service Hub (Pro edition). Our current support system is Freshdesk, which we will be transitioning from.
Key Responsibilities:- Migrate our entire marketing website (approximately 15 pages) to HubSpot CMS, ensuring clean code, responsive design, and optimized performance.
- Ensure SEO best practices are followed during migration, including meta tags, alt text, and structured data optimization, on-page content formatting and keyword preservation, sitemap submission and robots.txt configuration.
- Set up SEO tools and integrations within HubSpot CMS (e.g., Google Search Console, analytics, SEO recommendations).
- Monitor post-migration SEO performance and identify areas for improvement.
- Rebuild existing site architecture, content, and forms within HubSpot while improving UX/UI where appropriate.
- Set up key HubSpot tools across Marketing, Sales, and Service Hubs to align with company goals.
- Lead the migration from Freshdesk to HubSpot Service Hub, ensuring proper configuration of ticket pipelines, automation, knowledge base, and live chat.
- Integrate CRM features and automation across the platform, ensuring smooth data flow and usability.
- Provide recommendations and documentation on best practices, scalable structure, and future maintenance.
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