Digital Growth Specialist

2 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time A$18,000 - A$30,000

Job Title: Digital Growth Specialist

We are seeking a skilled Digital Growth Specialist to increase tenant demand and reduce vacancy across our premium residential portfolio in Wellington.

The successful candidate will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

Key Responsibilities:
  • Create a growth strategy covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Develop targeted audiences and geo locations around Wellington, craft compelling creative and copy, and conduct rapid A/B tests to improve click-through rates and conversion.
  • Set up optimized landing pages or listings with clear calls-to-action to book viewings, tracking end-to-end with analytics tools and reporting software.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and customer relationship management systems to ensure leads are routed and tracked.
  • Report weekly on key performance indicators including cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to return on investment, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

 

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