Data-Driven Marketing Expert

18 hours ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $120,000
About the Role

We are seeking a detail-oriented professional to own the data behind our customer journey from first impression to conversion and help us understand what works, what doesn't, and where growth opportunities lie.

You will work closely with cross-functional teams to set up funnel tracking, evaluate performance, conduct competitive research, and uncover insights that fuel smarter strategies. Your work will directly impact business decisions.

Responsibilities:

  • Set up and monitor full-funnel tracking from ad click to sign-up to retention
  • Build and maintain dashboards that surface metrics, drop-off points, and behavior
  • Partner with teams to recommend tests and improvements
  • Analyze the performance of campaigns across channels
  • Break down creative effectiveness by format, hook, CTA, and audience segment
  • Surface actionable recommendations on what's working and where to iterate
  • Monitor competitor strategies, libraries, landing pages, messaging, and offers
  • Compile and present intelligence that helps shape positioning, messaging, and tests
  • Create regular marketing performance reports with summaries and deep dives
  • Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
  • Help build forecasting models and identify underperforming segments
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role (bonus if in a high-growth environment)
  • Strong understanding of attribution, funnel dynamics, and customer journeys
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data
  • Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation
What We Offer

We provide a flexible work environment, employee engagement activities, and virtual gatherings. Our team is diverse and global.

We are an equal employment opportunity employer and commit to protecting applicant privacy and ensuring a respectful hiring process.

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