Senior Performance Marketing Strategist
14 hours ago
We are seeking an experienced Senior Performance Marketing Strategist to join our team at Solid Lyndelle Manpower Services Inc. In this role, you will develop and oversee overall performance marketing strategy & budget allocation to channels, creating and managing Google Ad campaigns (SEM) and meta campaigns (Paid Social).
About the RoleAs a key member of our performance marketing team, you will:
- Work with our in-house creative team to create digital assets in performance marketing channels;
- Regularly review and optimize all advertising campaigns for positive ROAS, focusing on customer acquisition;
- Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands' digital channels and assets.
To succeed in this role, you will need:
- A minimum of 3 years of performance marketing experience in Google/Meta, either from the seller side or agency side;
- Proficiency in using digital marketing tools and tracking platforms, such as Ads Manager, GA4;
- A strong understanding of web analytics, conversion tracking, and performance measurement;
- Excellent project management skills with the ability to manage multiple testing projects simultaneously, prioritize tasks, and meet deadlines;
- A high attention to numbers and hunger for growth;
- The ability to work comfortably hands-on, executing ads campaign/ad set setup, creative asset creation with the team, and non-stop optimization.
In addition, experience working in a multiple SKU, fashion apparel, or consumer lifestyle sector would be a plus. Tertiary qualified with a relevant degree or significant performance marketing spend experience is also required.
This role offers a competitive salary of $85,000 - $110,000 per annum, depending on experience. If you are a motivated and results-driven individual who thrives in a fast-paced environment, we encourage you to apply.
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