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Digital Marketing Strategist

2 months ago

Pasig, National Capital Region, Philippines Azeus Systems Limited Full time

As a Digital Marketing Strategist at Azeus Systems Limited, you will be responsible for developing and implementing a comprehensive digital marketing strategy to improve the company's online visibility and drive relevant traffic and leads from businesses. Your primary focus will be on improving organic search performance through strategic planning, execution, and monitoring of digital marketing initiatives.

Main responsibilities include:

  • Keyword and Competitor Research - Investigate and analyze keywords and the digital marketing strategies of our competitors, particularly under-the-hood exposing gaps that may pose threats or opportunities.
  • On-Page and Off-page Optimization driving content briefs, internal linking, link-building, guest posting, etc.
  • Technical SEO - Track and analyze technical factors affecting search visibility and index coverage, providing insight and recommendations for improvement.
  • Performance Monitoring and Reporting Track KPIs and targets such as website traffic, submissions, rankings, etc. to be reported to the Product Owner and derive recommendations for improvement
  • SEO Audits - Discover, document, and report on potential systemic technical problems in indexability, canonicalization, redirects, HTTP errors, etc., and identify website performance and crawlability issues and opportunities, through the analysis of sitemaps, crawl goals, page rendering, and timing.
  • Collaboration with cross-functional teams (marketing, content, design, and development)
  • Keeping abreast of industry trends, algorithm updates, and best practices in digital marketing
  • Develop new methods, reports, and tools to help the digital marketing team work more effectively and efficiently.

Your Profile:

  • Bachelor's degree in IT, Engineering, Marketing, or equivalent.
  • An owner with 3-5+ years of experience in digital marketing preferably with previous experience with B2B clients/SaaS websites.
  • Proficiency in marketing automation to generate traffic, convert visitors into leads and then nurture them (using dynamic workflows) into converted customers.
  • Strong analytical skills for robust data-driven decision-making with experience in distilling volumes of data into simple KPIs and tracking, and telling stories using data.
  • Good writing and verbal communication skills (including presentation skills).
  • Strong sense of ownership and determination to get things done, with humility and eagerness to learn and grow with a hands-on mindset.
  • Proficiency in Google Analytics, Ahrefs/SEMrush, Google Search Console, Screaming Frog, Microsoft Clarity, Google Tag Manager, DataStudio, Excel and other digital marketing-relevant tools
  • Working knowledge of HTML, JavaScript, and CSS is a plus.

What's in it for you:

  • Competitive pay and comprehensive benefits package
  • Opportunity to grow skills as you work alongside experienced digital marketers and a global team.
  • Temporary work-from-home set-up (until an indefinite schedule). Work tools will be provided.