Growth Specialist

2 days ago

Marikina City, National Capital Region, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Job Opportunity:

The role of Growth Marketing Manager is designed to craft and execute effective campaigns that drive qualified viewing bookings from targeted segments such as PhD students, single professionals, and couples. Success is measured by the number of qualified viewings, applications, and faster lets at an acceptable cost per result.

Key Responsibilities:
  • Create a growth strategy covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok
  • Define target audiences and geographic regions around Wellington, develop compelling creative content and copy, and conduct rapid A/B tests to enhance CTR and conversion
  • Establish simple landing pages or optimized listings with clear calls-to-action to book viewings, tracking end-to-end with UTM parameters and GA4
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM systems to ensure leads are routed and tracked
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration
Required Skills and Qualifications:
  • At least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued
  • Excellent English communication skills for briefs, reporting, and stakeholder updates
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset
What We Offer:
  • A dynamic work environment
  • Opportunities for professional growth and development

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