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Performance Marketing Professional

1 week ago

Manila, National Capital Region, Philippines KMC Solutions Full time

KMC Solutions seeks an experienced Performance Marketing Professional to lead our digital marketing efforts. The ideal candidate will have a strong background in performance marketing, with a focus on social media advertising and a deep understanding of social media platforms and their respective algorithms.

This role involves developing and executing comprehensive social media strategies, monitoring and analyzing key performance metrics, and making data-driven recommendations to optimize performance and drive results.

We require an expert in data analysis and reporting tools such as Google Analytics, Facebook Analytics, and other relevant software.

Strong project management skills are essential for this role, as you will be managing multiple campaigns simultaneously and meeting deadlines.

You will be working closely with internal teams to align marketing initiatives with overall business goals and achieving the client's business objective through the development of comprehensive paid campaign strategies.

  • Digital Performance Campaign
    • Monitor and analyze key performance metrics using tools such as Google Analytics, Meta Ads Insights, and social media management platforms.
    • Generate regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement.
    • Make data-driven and strategic recommendations to optimize performance and drive results.
  • Paid Ads Implementation
    • Plan, execute, and monitor social media advertising campaigns across various platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google.
    • Optimize campaigns for key metrics such as reach, engagement, clicks, conversions, and return on ad spend (ROAS).
    • Conduct A/B testing to improve effectiveness.
  • Social Media Strategy Development
    • Develop comprehensive social media strategies aligned with overall marketing objectives.
    • Audience targeting, content planning, campaign optimization, and budget allocation.
  • Client Management
    • Assist in achieving the client's business goal through the development of comprehensive paid campaign strategies.
    • Ad creation, data analysis, and research, and formulate recommendations based on data insights.
  • Industry Research
    • Stay abreast of emerging trends, best practices, and innovations in social media marketing.
    • Evaluate new tools, technologies, and platforms to enhance our digital marketing efforts.
    • Maintain a competitive edge by researching updates on algorithm changes across social media platforms.
  • Team Collaboration
    • Cross-functional collaboration with internal teams such as content creators, designers, editors, and account managers.
    • Align marketing initiatives with overall business goals.

Bachelor's degree in Marketing, Advertising, Communications, or related field.

At least 2 years of experience in performance marketing, with a focus on social media advertising.