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Marketing Performance Leader

1 week ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time
Company Overview

Tbwa Chiat/Day Inc is a leading personal finance platform, empowering people to build healthier financial lives. Our mission is simple - we provide innovative solutions for individuals to achieve financial stability.

We are a purpose-driven, fast-paced organization seeking a passionate and self-motivated individual to join our Group Marketing team in Hong Kong as a Performance Marketing Assistant Manager.

Job Description

This role involves driving growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels and countries to drive awareness and conversion amongst our target audiences.

  • Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
  • Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)
  • Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting and strategic guidance on performance marketing