Strategic Market Development Specialist

3 days ago

Iloilo City, Western Visayas, Philippines beBeeMarketing Full time

The Archetype Marketing Manager is responsible for spearheading localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories.

Key Responsibilities
  • Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes.
  • Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies.
  • Monitor competitor activities, market trends, and regulatory changes within assigned territories to proactively identify opportunities and challenges.
Offer and Campaign Design
  • Develop, propose, and monitor micro-market offers aligned to the strategic posture of the town.
  • Develop, propose, and refine BTL on-ground marketing strategies, activation plans, and community engagement initiatives tailored to the archetype.
Execution and Operations Management
  • Work with the Marketing Activations team to execute BTL on-ground activations including events, roadshows, and community-based marketing programs tailored to the archetype.
  • Manage allocated resources for micro-market initiatives, ensuring efficient resource allocation and adherence to financial guidelines.
Performance Monitoring & Optimization
  • Conduct post-mortem analyses on offer performance, campaign effectiveness, and activation ROI, then adjust strategies as needed.
  • Prepare and present comprehensive performance reports, insights, and recommendations to key stakeholders.
Collaboration and Advocacy
  • Collaborate with Territory and National Segment Marketing Teams to align on archetype-specific value propositions and messaging.
  • Act as the voice of the archetype, informing the broader marketing and strategy teams of local market needs and behavioral nuances.

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