IT Product Launch Strategist

2 days ago

Antipolo City, Calabarzon, Philippines beBeeProductMarketing Full time ₱1,200,000 - ₱1,500,000

Job Title: Product Marketing Manager

We are seeking a skilled Senior Product Marketing Manager to drive our go-to-market strategy, industry analysis, customer profiling, and sales optimization for IT solutions, software, and services.

Main Responsibilities:
  1. Develop and execute comprehensive go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth industry research to analyze trends, customer needs, and competitor positioning.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing strategies.
  7. Define key performance indicators and metrics to measure go-to-market effectiveness and optimize marketing efforts.
Key Qualifications:
  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise in industry research, competitive analysis, and sales enablement for IT solutions.
  3. Proven track record of launching and scaling technology products in global markets.
  4. Strong storytelling, messaging, and strategic thinking skills.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams.

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