Digital Marketing Director

1 month ago

Taguig, National Capital Region, Philippines WHR Global Consulting Full time
About the Role

The Digital Marketing Director is responsible for developing and executing a comprehensive digital marketing strategy to enhance the company's online presence, drive traffic, and increase conversions.

Key Responsibilities
  • Strategic Development & Execution:
    • Develop and implement strategies to increase online traffic to the company website.
    • Create and manage digital marketing campaigns across multiple channels, including paid search, SEO, and PPC.
    • Plan and execute social media strategies to enhance brand visibility and engagement.
    • Manage online brand and product campaigns to increase brand awareness and customer engagement.
  • Website Management & Optimization:
    • Oversee the redesign and continual improvement of the company website, focusing on usability, design, content, and conversion rates.
    • Track and analyze website traffic and conversions, implementing necessary improvements to enhance user experience and achieve marketing goals.
  • Content Development & SEO:
    • Develop high-quality, SEO-optimized content for online platforms to improve search engine rankings.
    • Manage relationships with other websites for quality backlinks to boost SEO.
    • Utilize keywords effectively to improve search engine visibility and drive organic traffic.
  • Campaign Management & Analytics:
    • Plan and control the budget for all digital marketing activities.
    • Evaluate and utilize customer research, market conditions, and competitor data to refine strategies.
    • Monitor and analyze campaign performance, using insights to optimize efforts and achieve desired outcomes.
  • Email Marketing:
    • Design and execute email campaigns, integrating with other digital channels to ensure cohesive messaging.
    • Manage email lists, segment audiences, and track campaign performance to maximize effectiveness.
    • Gather customer feedback and adjust campaigns based on insights.
  • Social Media Management:
    • Develop and maintain social media profiles on platforms such as Facebook, Twitter, and LinkedIn.
    • Craft and share engaging content, monitor interactions, and manage the company's online reputation.
    • Implement social media advertising strategies to expand reach and drive traffic.
  • Reputation Management:
    • Monitor and respond to online reviews, comments, and feedback.
    • Highlight positive comments and manage negative feedback to maintain a positive brand image.
Role Requirements
  • Bachelor's degree in Marketing or a related field.
  • Certification in SEO SEM or an equivalent is preferred.
  • Proven experience managing PPC, SEO, and affiliate marketing programs.
  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Experience in e-commerce, SEO, PPC, email marketing, and social media management.
  • Previous experience in a similar digital marketing role, with a track record of driving online growth.
Benefits
  • Salary Range: Php 50,000 - Php 60,000 (gross pay)
  • Health Maintenance Organization (HMO): Coverage of up to Php 100,000 (available upon regularization)
  • Leave Credits: Sick Leave: 5 days, Vacation Leave: 15 days (prorated for the calendar year), Birthday Leave: 1 day (available after one year of service)
  • Financial Assistance: Probationary Employment: Php 3,000, Regular Employment: Php 5,000

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