
Paid Search Optimization Lead
1 week ago
The role of Senior Paid Search Manager involves overseeing and optimizing large paid search budgets. This includes working closely with the US Paid Media team to comprehend client business objectives and campaign requirements.
Responsibilities include regular monitoring of campaign budgets and spend pacing, as well as optimization of channels to meet campaign Key Performance Indicators (KPIs) and exhaustion of budgets.
Additionally, this position requires managing and analyzing campaign performance data for weekly, monthly, and quarterly reporting.
The ideal candidate will have a strong understanding of Google and Microsoft Ads, as well as experience in structuring campaigns to optimize performance based on each platform's best practices.
Key Responsibilities:- Collaborate with the US Paid Media team to execute campaign setup and optimizations.
- Regularly monitor campaign budgets and spend pacing with subsequent optimization of channels to meet campaign KPIs.
- Manage and analyze campaign performance data for weekly, monthly, and quarterly reporting.
- Keep abreast of new developments from various ad platforms used in digital media buying.
- Minimum 5+ years of experience in paid search advertising.
- Proven track record of managing large paid search budgets.
- In-depth knowledge of paid search platforms (Google Ads, Microsoft Ads).
- Ability to achieve campaign goals through data analysis and optimization techniques.
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Senior Paid Search Specialist
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Search Engine Optimization Specialist
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PPC Optimization Specialist
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