Senior E-commerce Digital Marketer

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeDigitalMarketer Full time ₱3,000,000 - ₱5,000,000
Role Description

We are seeking a results-driven E-commerce Specialist/Digital Marketer to manage our online sales platforms and drive traffic and conversions to our e-commerce site. The ideal candidate will be responsible for developing and executing digital marketing strategies, managing ecommerce platforms, and creating engaging content that resonates with our target audience.


This role requires strong analytical skills, a deep understanding of ecommerce and digital marketing best practices, and the ability to create compelling and high-quality content for product descriptions, social media posts, email campaigns, and other digital marketing materials.


The successful candidate will have proven experience as an Ecommerce Specialist or Digital Marketer, with a strong understanding of ecommerce platforms including Shopify WooCommerce Magento and digital marketing tools.


They will also have proficiency in using analytics tools such as Google Analytics to measure and optimize performance, excellent verbal and written communication skills, and a creative and innovative mindset.


Responsibilities
  • Ecommerce Management: Manage and optimize ecommerce platforms, including product listings, inventory management, and order processing
  • Digital Marketing Strategy: Develop and implement digital marketing strategies to drive traffic, engagement, and sales across various channels, including social media, email marketing, SEO, and PPC
  • Content Creation: Create compelling and high-quality content for product descriptions, social media posts, email campaigns, and other digital marketing materials
  • Analytics and Reporting: Monitor and analyze website and campaign performance using tools like Google Analytics, providing regular reports and actionable insights to improve strategies
  • SEO and SEM: Optimize website content and product listings for search engines, manage PPC campaigns, and ensure a strong online presence
  • Email Marketing: Develop and execute email marketing campaigns, segmenting lists and targeting specific customer groups to drive engagement and conversions
  • Social Media Management: Manage social media accounts, create and schedule posts, engage with followers, and monitor social media metrics
  • Customer Experience: Ensure a seamless and positive customer experience on our ecommerce platforms, addressing customer inquiries and resolving issues promptly
  • Market Research: Conduct market research to identify trends, opportunities, and competitor activities, adjusting strategies as needed to stay ahead

Qualifications
  • Proven experience as an Ecommerce Specialist or Digital Marketer
  • Strong understanding of ecommerce platforms including Shopify WooCommerce Magento and digital marketing tools
  • Proficiency in using analytics tools such as Google Analytics to measure and optimize performance
  • Excellent verbal and written communication skills
  • Strong analytical and problem-solving skills
  • Creative and innovative mindset, with the ability to create engaging content
  • Proficiency in SEO, SEM, and PPC management
  • Experience with email marketing platforms such as Mailchimp Klaviyo
  • Familiarity with social media management tools such as Hootsuite Buffer
  • Strong organizational and time management skills
  • Ability to work independently and manage multiple tasks efficiently
  • Bachelor's degree in Marketing, Business, or a related field

Preferred Skills
  • Experience with graphic design tools such as Adobe Creative Suite
  • Knowledge of HTML/CSS for basic website updates
  • Familiarity with CRM systems and customer segmentation
  • Strong understanding of online consumer behavior and trends

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