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Ecommerce Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines Essor Full time
About the Role

We are seeking a highly analytical and strategic Ecommerce Marketing Specialist to join our team. In this role, you will be responsible for managing Walmart as a key digital sales channel, identifying new product opportunities, and driving strategic initiatives to optimize brand performance.

As an Ecommerce Marketing Specialist, you will analyze market trends, consumer insights, and competitive landscapes to identify products for launch, ensuring alignment with brand objectives and retailer requirements. You will work closely with cross-functional teams to oversee content optimization, promotions, and pricing strategies to maximize visibility and sales on Walmart's ecommerce platform.

  • Taking ownership of Walmart's Profit & Loss (P&L) performance, ensuring revenue growth and profitability targets are met.
  • Partnering with multiple brand managers to produce deeper brand-level and product-level strategies that require cross-functional support from internal teams.
  • Analyzing product level data, investigating how and why product performance metrics (revenue, margin, keyword rank, TACoS, ACoS) are increasing or decreasing and taking daily actions to correct or improve performance.

Key Responsibilities:

  • Managing day-to-day marketing campaigns (PPC), negative matching, bid and budget changing, custom report creation and analysis.
  • Clearly articulating data-driven action plans + implementing them to improve product performance.
  • Daily monitoring of brand's key products & niches on Walmart.com to ensure products retain visibility and adjust in a timely manner to the competitive landscape (price & coupon changes).

What You Will Do:

  1. Produce and maintain daily & weekly reports and coordinate with brand manager on actions to implement.
  2. Intensively collaborate with Walmart account managers to get our products in prime placements on a weekly basis and on special seasonal events.
  3. Continuously improving existing listings and creating new listings to launch products.