
Paid Advertising Professional
3 days ago
We are seeking a highly skilled and experienced performance marketing manager to lead our paid advertising campaigns. This is an excellent opportunity for someone who has a proven track record of driving high ROI campaigns.
The ideal candidate will have extensive experience managing large ad budgets on Google Ads and Meta Ads, with a strong understanding of performance tracking, analytics tools, and data-driven decision-making.
- Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across multiple platforms.
- Manage and optimise large advertising budgets to maximise ROI and minimise cost per acquisition.
- Set up, monitor, and optimise conversion tracking to ensure accurate attribution and data-driven decisions.
- Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
- Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
- Provide insights and recommendations based on data analytics and attribution modelling.
- Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
The following skills and qualifications are required for this role:
- Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
- Proven track record of driving high ROI paid campaigns.
- Expertise in performance tracking, analytics tools, and data-driven decision-making.
- Strong experience with A/B testing for paid ads (not website-level testing).
- Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
- Familiarity with data attribution models and performance measurement frameworks.
This role offers a range of benefits, including:
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and growing company.
- A collaborative and supportive team environment.
Please note the following:
- The successful candidate will be based in Davao City or within the surrounding region.
- Full-time employment with a fixed work schedule.
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