
Strategic Marketing Lead
1 day ago
This is a highly specialized role that requires an expert in B2B marketing to oversee and manage all aspects of the marketing function.
\Key Responsibilities:\- \
- Campaign Planning and Execution: Develop and implement effective marketing campaigns that consistently generate qualified leads and amplify the client's brand.\
- Copywriting and Creative Content: Write compelling copy for email templates, nurture sequences, video sales letters, landing pages, ad campaigns, and other marketing materials.\
- HubsSpot Operations: Set up and manage HubSpot workflows, automations, and segmentation for lead nurture and reporting.\
- Monthly Reporting: Submit a comprehensive marketing performance report with insights and recommendations.\
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- 6+ years of experience in B2B marketing with a focus on consulting, HR tech, or professional services.\
- Exceptional copywriting skills, storytelling ability, and expertise in HubSpot setup, workflows, automation, and reporting.\
- Strong project management and stakeholder communication skills.\
- Analytical mindset with the ability to test messaging and refine based on performance.\
- Excellent English communication skills (written + verbal).\
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- You will have ownership of strategy and delivery - no micromanagement, just outcomes.\
- You will work with a creative team that values high standards and experimentation.\
- You will directly influence business growth by shaping campaigns that convert.\
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Strategic Marketing Lead
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