Innovative Performance Marketing Strategist
1 day ago
This role is ideal for a seasoned marketing professional who will lead paid media clients in driving performance-focused creative direction.
Key Responsibilities:- Develop and implement winning ad concepts that drive performance and conversions.
- Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
- Conduct market research to fuel creative ideation and ensure relevance.
- Translate insights into clear, inspiring creative briefs and strategic direction for designers and creators.
- Manage the delivery of creative projects from concept to execution, ensuring assets are on-brief, on-brand, and on-time.
The ideal candidate has a strong understanding of creative's role in driving performance across paid platforms, proven ability to analyze ad metrics and translate them into actionable creative direction, and excellent communication and collaboration skills.
Requirements:- Minimum 3 years of experience in performance marketing (e.g. Creative Strategy, Media Buying, Growth Marketing)
- A strong understanding of creative's role in driving performance across paid platforms
- Proven ability to analyze ad metrics and translate them into actionable creative direction
- Confidence in writing briefs, organizing timelines, and managing moving parts within a team
- Excellent communication and collaboration skills—you know how to give and gather the right information at the right time
- A blend of strategic thinking and creative instincts—you can spot what's working and know how to build on it
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